Industry
Web 3.0 - B2B
Client
Indorse
My role
Product designer
Indorse - Coding assessment platform
Indorse, skill validation platform, which uses a global network of experts to assess the coding abilities of job seekers. The platform caters to both recruiters and candidates.
A significant number of recruiters access Indorse on mobile to assess candidates and introduce the platform to their peers. As mobile increasingly became the primary touchpoint for discovery and evaluation, it was critical to ensure that the experience clearly communicated value, purpose, and next steps from the very first interaction, no matter how small the screen.
Impact
Increase in activation and conversion to paid plans
Higher no. of assessments created
Higher monthly sign-ups
Improved mobile UX increased retention by 5–10%
A broken experience on mobile
While the recruiter admin panel already contained all necessary functionality, the experience on mobile lacked clarity and structure. Key actions were difficult to discover, and the assessment creation flow was not intuitive for first-time users. This made it harder for recruiters to confidently take the first step toward creating an assessment. To address this, we introduced a dedicated onboarding step that set clear expectations early in the journey, helping recruiters understand how Indorse works and what they could accomplish. In parallel, the assessment creation form was redesigned into a more intuitive, guided format, making it easier to complete on mobile and faster to reach the product’s core value. Together, these improvements aligned the product with real recruiter behavior, reduced friction in the early journey, and strengthened the foundation for higher activation, engagement, and monetization. We used Indorse's generative brand identity. Each assessment got unique combination of the shapes. Each report had generative branding making it unique to each candidate.
